How to
Make Use of Autoresponders
Copyright
2002 Herman Drost
Have you been following up on
your contacts by hand and found it very time consuming? Do
you want to increase your chances to make more sales, keep
more of your customers?
An autoresponder should be part of your marketing arsenal.
How it Works
An autoresponder delivers instantly by email. It can
work for you 24 hours per day delivering information without
being at your computer.
By placing your marketing message on your autoresponder
customers can request information any time of the day and
instantly have it in their mailbox. This will save you hours
of manually filling out forms.
Uses of Autoresponders
1. Follow up on customers – It’s known that it takes at
least 7 times to recontact a person before he buys your
product. For example, you may be distracted when receiving
the first message, but are then reminded by it in the follow
up messages. Using the autoresponder, you can set up your
follow up messages automatically at predetermined intervals
e.g. a different message every 2 days for up to 20 days.
2. Newsletter – you can
send out a sample of your newsletter automatically, to give
people an idea of the information you share in it, so they
will see the value of it and want to subscribe.
3. Articles – you can
distribute valuable content at your web site by
automatically offering articles.
4. Use in your email signature file – e.g. “send an
email to article@isitebuild.com” . They will instantly
receive your article without you having to lift a finger.
5. In discussion lists and bulletin boards
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