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                    7 Ways to 
                  Increase Web Site Visitors and Boost Sales 
                  Copyright
                  Herman Drost  
                   
                  Have you spent a lot of money on advertising with the 
                  expectation that you would get many sales from the 1000s of 
                    web site visitors that read your ad? 
                   
                  Have you poured money into driving traffic to your web 
                  site, only to have no one buying your product? 
                   
                  Maybe you have seen the ads, “Get 10,000 visitors to your 
                  site, for only $20” . Wow, you think, that’s a great 
                  bargain, I’ll go for it. The result – 10 people visiting 
                  your site and no one buying. What’s the problem? You have 
                  not effectively targeted your customers. Your field of 
                  customers is too large. Most of them are not interested in 
                  your product. You need to zero in on the person that wants, 
                  needs and thirsts for your product. 
                     
                  How do I find my targeted customers? 
                   
                  1. Place yourself in your customers shoes. There’s an 
                  Indian saying that goes something like: 
                   
                  “You must walk a mile in my shoes, before you can 
                  understand me". 
                   
                  For example, if I am selling a weight loss product, I would 
                  not be targeting skinny people, but targeting those that 
                  are overweight.
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                      2. Make a thumb nail sketch of this person 
                     
                    Who is your customer?  
                    What are her wants, needs and desires?  
                     
                    Try to understand how they think. Understanding what  
                    problems they have, will give you a clearer idea of what 
                    to offer them. 
                     
                    For example, let’s make a sketch of a typical overweight 
                    person: 
                    30-50 years old  
                    Out of shape  
                    Probably married with children  
                    Under a lot of pressure, tight for time, stressed 
                    Looking for ways to improve health and wealth  
                    Lack of self esteem 
                     
                    3. Develop a product that addresses one or more of their 
                    needs. Always refer back to your thumbnail sketch as you 
                    write for your site. Elaborate on the points that fit your 
                    product and what it delivers. As you start writing, new 
                    ideas will naturally emerge, but always keep them focused 
                    on your targeted customer so you won’t go off the track of 
                    what your customer wants. 
                     
                    Based on the profile I outlined above, you may sell them 
                    products that help them lose weight, improve their health, 
                    look good, spend more time with their children and get 
                    wealthy. 
                     
                    4. Write your copy to sell - when you write the copy 
                    for your site, always stress the benefits. Develop a theme 
                    for your site that focuses on this benefit and don’t stray 
                    from it. for more in-depth information on this topic, read 
                    my  
                    article: 
                     
                    “How to Get Listed in the Search 
                    Engines – Developing a Theme-Based Site” 
                     
                    5. Make sure each page sells - each page should emphasize 
                    the benefits in the headline, to pull the reader into the 
                    contents of your page. It should ask the question: 
                     
                    What’s in it for me?  
                    Why should I spend my precious time reading this page? 
                     
                    6. Write as if you were talking to your friend - your copy 
                    should be conversational, friendly and personal, as if you 
                    are sitting next to the person. Write from the viewpoint of 
                    what your customer wants to buy, not what you want to sell. 
                     
                    7. Deliver the contents in a clear, crisp way - be careful 
                    not to stray from the central purpose of what you promised 
                    in the headline. Make sure your customer wants to click 
                    through to the next page or your order page. Don't be 
                    afraid of clearly stating the price of your product. 
                     
                    Clearly identifying your customers and writing copy 
                    tailored to solving your customers problems, places them in 
                    a buying mood. Converting these visitors into buyers should 
                    now increase the amount of sales from your web site. 
                      ===================================================== 
                      Herman Drost is a Certified Internet Webmaster (CIW) 
                      and owner of iSiteBuild.com  
                    Web Site Design, Web 
                    Hosting, Web Site Promotion 
                       
                      Author of “Marketing Tips” newsletter. 
                      subscribe@isitebuild@aol.com
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