How to Get
Your Site Listed in the Search Engines
Copyright
2002 Herman Drost
Getting listed in the Search
Engines these days is crucial if you want to attract
consistent traffic to your web site. Yet it is not easy
these days. A listing in the Pay Per Click Search Engines is
beyond the expense of what most small business marketers can
handle.
Getting listed in the others takes many weeks of tweaking
your site and even after all that is done, there is still no
guarantee.
What's the answer?
The answer is to create a Theme-Based Site which will
contain tightly focused keywords centering on the theme of
the site.
Why are Theme-Based Sites
so important?
Search Engines have become wise to the millions of doorway
pages being created. Online marketers try to trick the
search engines in order to get a high ranking. This has now
changed.
As of last year, search
engines are looking at the whole site as one page. Each page
must relate tightly to the whole theme. This will allow the
person searching to pull up only those sites focused on the
subject he is searching for.
How Does This Work?
1.The Theme-Based Site focuses on one product or service.
You
then build all your pages centered around this theme, being
careful
to create and weave researched keywords throughout your
title, meta
tags, headings and content.
Here's how the search engine indexes your site:
Indexing of site title
Indexing of meta tags
Indexing of major headings
Indexing of text content of pages
Finally the search engine looks at the links on your site.
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