|
7 Top Reasons to Write
Unique Web Content
1. Your site will become a natural source of information
for that topic. Other sites will naturally link to yours
because you are the original source of that information
2. With other sites linking to yours you will receive a
constant stream of traffic for years to come. The more
sites that link to your web site, the more traffic you
will
receive.
3. Adding unique content to your site on a regular basis,
will guarantee that your site will remain in the search
engines and will continue to improve its rankings. Your
site will stand out from other sites because it always
contains fresh and unique content.
4. You will be recognized as an authority on the subject(s)
you write about and therefore will receive more business
and sales as a result. If you have an e-commerce site you
should write unique descriptions for each item instead of
duplicating the descriptions used by your vendors.
5. Writing unique content for your newsletter or ezine
will
attract and retain more subscribers than obtaining
duplicate content from other sources. This is because
subscribers are always on the look out for unique and
interesting information they have not read elsewhere on
the
Net. This will also help build a personal rapport with
them.
6. Ezine publishers are always searching for unique
content
to give to their subscribers. If you send originally
written articles to them they will be more inclined to
accept them.
7. Avoid copyright violations. If you don't get permission
to use other's articles for your site you may violate the
copyright for that article. All articles on the Net are
automatically copyright protected even if the writer does
not include it. Writing your own unique web content makes
sure you avoid any copyright violations.
Tip:
If you have trouble writing unique web content, then you
can
rewrite other peoples' articles. Make sure you avoid
plagiarism (To use and pass off (the ideas or writings of
another) as one's own). Add 30% of your own unique content
to pages where you display duplicate content. This will
decrease the overall ratio of duplicate content compared
to
the overall content of that page. It will also reduce the
risk of triggering the duplicate content filters for that
page.
Resources:
Webmaster Guidelines from Google
http://www.google.com/webmasters/guidelines.html
Tools to evaluate the degree of duplicate content
http://www.copyscape.com
http://www.webconfs.com/similar-page-checker.php
=====================================================
Herman Drost is a Certified Internet Webmaster (CIW)
and owner of iSiteBuild.com
Web Site Design, Web
Hosting, Web Site Promotion
Author of “Marketing Tips” newsletter. To subscribe, enter
your information at:
http://www.isitebuild.com/articles |
