How to Set Up a Successful Google AdWords Campaign
© Herman Drost

If you are looking for a fast way to market your products
or business, then Google AdWords is a great solution. You
can set up an AdWords campaign within a few minutes and be
making good money within days.

What is Google AdWords?
These are small pay per click ads that are displayed on the
right side of Google search results. The ads provide highly
targeted text or image ads based on what words people use
to search for your product.

Steps involved in setting up an AdWords campaign?

1. Read an overview of Google AdWords to become familiar
with how it works.

2. Find a product, service to promote that is in high
demand. This can be an affiliate product or one of your own
products. Don't create and promote a product which has no
demand. Do your keyword research first.

3. Keyword research - try to think of the main keywords
people would enter into a search engine that is related to
your product. Then use the keyword research tools below to
see how many times these keywords have been searched on
in last month. Also research alternative or similar keywords.

Google Adwords Suggestion Tool


Overture Suggestion Tool

Wordtracker

4. Create ad groups - create an ad group for each main
keyword or keyword phrase. Use Wordtracker to research
another 10 to 20 keywords related to your main keyword.
This will enable you to target people who are specifically
using those words for searching. Now you can create a
number of different ad groups for each main keyword.

5. Check the number of AdWords campaigns - enter any of
your main keywords in the Google search engine and see how
many ads are displayed on the right side of the search
results. This will tell you how many AdWord campaigns are
running already. If there are only a few Google Ads displayed
and your targeted keyword is in high demand (high number of
searches), you have the potential to create a winning ad
campaign.

6. Write your ad copy - look at the ads people are already
using on Google to give you an idea of how to write them.
Use your main keyword or keyword phrase in the title of
your ad copy. You may even be able to include other
keywords within the body of your ad. Here's an example of a
typical ad:

Effective Web Site Promotion
Promotion strategies for
marketing your product or service
isitebuild.com/web-site-promotion

You can write three lines of ad text with a total of 95
characters. The Display URL has a 35-character limit. The
Destination URL can be up to 1,024 characters and is the
actual web page users will land on after they click on your
ad.

Write different ad copy for each of your ad groups. You
never know which one will pull the best.

7. Create a Google AdWords account - there is a US$5.00
activation fee for Google AdWords. After that, you decide
how much you are willing to pay per click and per day. You
can choose a maximum cost-per-click (CPC) from US$0.05 -
US$50 and set a daily budget as low as 5 cents USD or as
high as you want.

For example, if you set your daily budget for $50/day/ad at
10 cents/click, you will get a maximum of 500 clicks/ad.
Once you have reached your limit for that day, Google will
automatically suspend running your ad until next day.

8. Test and monitor your AdWord campaigns - start with 3 ad
groups, then keep the other ad groups for later as you
monitor your current campaign. Make the necessary changes
to your ad copy, keywords or bid prices to improve your
clickthrough rate. Google automatically tracks the clickthrough
rate for each of your ads.

To identify how many of your customers clicked through to
your site from your Google AdWords ad, use a unique tracking
URL for each ad. This will also give you an indication which
ads and keywords converted the most clicks to sales.

To use tracking URLs, just place the following parameter at
the end of your URL: ?referrer=source.

Example: If your URL is: www.your-domain.com, your tracking
URL could be www.your-domain.com/?referrer=Google

Once you've created your tracking URLs, you can get your
traffic data from your Web server logs or from third party
tracking software. Your log file has an entry for each
click to your site. Just count the entries where "Google"
(or another source reference) appears in the referring URL.

The tracking software I use is Adtrackz

Here you can set up any number ad tracking campaigns and
easily view them all on one page.

If you follow these guidelines for creating your Google
AdWords campaign, you can quickly attract thousands of
visitors to your web site or affiliate program and generate
instant sales.

Resources

The Definitive Guide to Google AdWords.

Google AdWords Tips

Google AdWord Campaign Article

Mastering Google Adwords Article

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