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How
to Successfully Market With Safelists
Copyright
2002 Herman Drost
Opt-in email safelists are one of the best Internet
marketing
strategies for getting your product or service immediately
in
front of many thousands of people. In this article, I will
show you how you can successfully work with them.
Benefits of Opt-in Safelists
1. Email to thousands -
this can be done with free safe lists or paid safe lists.
Even if you only get a 1% response from thousands, you
interact with those that will respond.
2. It’s immediate –
you can instantly send your ad and receive an immediate
response from those interested. With ezine ads, you often
have to wait for days or weeks before your ad is displayed.
3. Test your product or service
– safelists are a good place to begin testing your ad,
before you spend a lot of money on other advertising
methods.
4. Track your ads –
track those ads that pull the best. (Some safelists
incorporate tracking in their subscriptions). You can then
use these same ads repeatedly in other forms of advertising.
The key is to have a great headline, because users will be
scanning them for what catches their eye.
5. Low cost way of email marketing
– this is a much faster,
less expensive way to market than offline marketing. You can
reach many more people in a shorter space of time.
6. No fear of spamming or being
penalized for spamming – this is because all
subscribers are strictly opt-in.
Types of
Opt-in Safe Lists
Free Safelists - Pros
It’s free to email to the whole list – you can mail to
all free
and paid subscribers.
Email to thousands immediately
Pays commissions on referrals
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Cons
Fills your email box with thousands of offers from other
subscribers.
No tracking of ads provided
Email once a week only
Paid Safelists - Pros
Email the list (free and paid) every day or every 2 days.
Doesn’t
require you to receive other e-mail ads from subscribers.
Membership fees are low
Tracking of your ads
Pays higher commissions
Personalize your messages
Cons
Most customers will not see your ad at all. People on
these
lists are more concerned about others seeing their own ad,
than
seeing yours.
Lose money if you paid to subscribe, but didn’t
get any sales.
This is just a general list of safelist features, however
each
safelist has its own unique features and benefits.
How to Use Safelists Effectively
Choose a targeted list
– if you are targeting Internet Marketers,
then don’t subscribe to lists that are contain home
owners.
The more focused the list, the better your chances of
success.
Use a benefit-laden headline in
your ad – if you don’t capture
the attention of users in the brief second they see your
headline, they will pass you by.
Use a follow-up strategy
– direct customers from your ad to
your web site or your sequential autoresponder. It often
takes
up to 7 times for users to see your ad before they respond
to
your offer. Instead of losing them after the first
message,
allow them to see another sample of your offer by
following up
on them every few days. This will increase your chances of
making the sale.
Tracking and Testing
– track the responses to your ads to know
exactly which one works and which does not. You can then
test
which headline pulls the best. After a one-month
subscription,
you will have some idea if the safelist is worth staying
with.
If it isn’t, unsubscribe!
If you are getting a good response from the free lists,
then
pay the monthly subscription fee, so you can send your ad
more
often. You will also benefit from all the features they
provide.
Use several safe lists
– subscribe as a free member to several
paid lists. Test which safelist pulls the best response.
Paid
safe lists are of higher quality than the ones that are
free
(no paid subscriptions). As a free member you can often
send
your ad once a week to all members. If the response is
great,
pay your subscription and send your ad more often.
Utilizing Opt-in safelists is one strategy in your
marketing
arsenal that will quickly determine if your ad will be
successful. Now explode your sales by implementing an
email
marketing campaign.
=======================================================
Herman Drost is a Certified Internet Webmaster (CIW) owner
and author of iSiteBuild.com
Free Consultation for Site Design
Hosting from $30/year
(http://www.isitebuild.com)
Subscribe to the “Marketing Tips” newsletter for more
original
articles.
subscribe@isitebuild.com
=======================================================
Low Cost Safelists That Work
Here are two safelists I recommend that regularly generate leads and sales.
The key is to:
1. Create a catchy heading or offer something for FREE that is
irresistible.
2. Follow up on your prospects with sequential
autoresponders
(7 follow-up messages is the norm).
For more information read my article:
”How to Successfully Market With
Safelists”
A) Businessworldlist
Benefits:
Mail 23008 members every other day
150 new members join each day
Track your ads
Personalize your sales letter
50% residual commission
Cost: $12/month
B) Smart-List
Benefits:
Mail 2000 members twice weekly
100 new addresses added each week
Receive $10 for each sale you make
Cost: $24.95 one time charge
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